MIDDAG — A Brazilian engineering culture, operating globally
MIDDAG was born in Brazil. Our team and first clients all came from the Brazilian Moodle and WordPress ecosystem — a strong, mature market that shaped how we think about reliability, customization, and long-term partnerships.
That history matters, but it no longer defines our market. MIDDAG today operates through two independently constituted legal entities:
- MIDDAG (GLOBAL) — the international operation. Legally constituted as MIDDAG, LLC (United States). Serves partners worldwide under U.S. contracts, in U.S. dollars, in English. Primary entity behind
middag.io, our products, and the documentation you are reading. - MIDDAG Brasil — the original operation, focused on the Brazilian domestic market. Legally constituted as MIDDAG TECNOLOGIA LTDA. Contracts billing in Brazilian reais, under Brazilian law, with relationships in Portuguese. See MIDDAG Brasil for the entity's landing page.
The two entities share an engineering team and an engineering culture, but they answer to different markets, currencies, and legal frameworks. Every engagement happens under one entity or the other, never blurred between them.
Two entities, no cross-liability
MIDDAG, LLC and MIDDAG TECNOLOGIA LTDA are independently constituted legal entities. Each one operates under its own jurisdiction, contracts under its own laws, invoices and collects in its own currency, and files its own taxes.
- No parent / subsidiary relationship. Neither entity owns or controls the other.
- No consolidated balance sheet. Each entity's financials are its own.
- No cross-liability. Obligations of one entity are not obligations of the other.
- No implicit co-responsibility. A contract with MIDDAG, LLC is not, on its own, a contract with MIDDAG TECNOLOGIA LTDA — and vice versa.
The two entities share engineering practice and brand identity; they do not share corporate liability.
Working together, when needed
Where an engagement requires presence in both jurisdictions, MIDDAG TECNOLOGIA LTDA may act as a local partner of MIDDAG, LLC in Brazil — under an explicit, written partner agreement between the two. That relationship is contractual and bounded; it is not assumed by default, and it does not create a parent-subsidiary or joint-venture structure.
Whichever entity is on the contract is the entity that is responsible. The other entity is not.